Motif

About us

A team dedicated to fulfilling your brand promise

Our purpose

Our purpose is to make the world’s products easily available. We all know the joy of receiving a package and at eStore we strive to be the fastest and most efficient provider of joy in the fulfillment business. But not only that, we know the fulfillment process can be an important moment of truth for your brand. Our service factors in everything consumers value, from customised packaging to same-day delivery, efficient returns, and market-leading accuracy—to ensure we fulfill your brand promise, every time.

Our story

When this new thing called eCommerce started gaining traction in the mid 2000s, we could see that traditional logistics companies just weren’t adapting to the shift in a way that showed they recognised its promise and demands. Sensing an opportunity, we spent a few years developing our own warehouse management system and fulfillment software. Fifteen years later, eStore is Australia’s most advanced warehousing and fulfillment provider. One hundred percent Australian owned and operated, tech enabled, and in control of the entire fulfillment process from purchase to delivery.

We’re A Growing Community…

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Customer units fulfillled every year

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Precision in stock management

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Fulfillment order accuracy

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FY24 customer satisfaction score

Our history

Square

2008

eStore launches with a single, 735 m2 fulfillment centre. The first Australian company to specialise in eCommerce fufillment, the young startup immediately commences design of Australia’s best fulfillment systems.

Square

2010

Launch of proprietary freight optimisation and order management system, which would go on to deliver an average 17% savings in shipping costs for our customers.

Square

2013

Introduction of turnkey integrations with leading eCommerce platforms, accounting, and inventory management systems.

Square

2014

Launch of game-changing technology to support omnichannel fulfillment, in direct response to increasing demands on bricks and mortar retailers to offer online sales.

Square

2017

Launch of the Express platform providing customers with unprecedented visibility into their logistics operations.

Square

2020

Largest rollout of AI-powered autonomous mobile robots (AMRs) in Australian logistics history, enabling a much later, 4pm cut-off time for same-day fulfillment and introducing 3-hour delivery.

Square

2025

Six fulfillment centres spanning 120,000 m2 and Australia’s largest fleet of AMRs fulfilling over 20 million units per year.

A history of fulfilling our purpose

Fulfillment of over 20 million units per year

Network capability to ship over 100,000 orders per day

Australia's largest fleet of autonomous mobile robots

Fulfillment network spanning 6 warehouses across 120,000sqm

Over 100 years collective experience in retail consumer goods

FY24 customer satisfaction score of >97%

Discover our pledge to sustainability and the environment

Discover our commitment
A Record that Leads our Industry

Our commitment to safety

We're deeply committed to the safety and well-being of every member of the eStore team and maintain a strong safety culture from the C-suite down, throughout the entire organisation, constantly outperforming industry benchmarks and setting high standards for occupational health and safety practices. Our commitment goes beyond physical safety, however, to include the mental and emotional health of our workforce as well.

Site manager and occupational health and safety (OHS) support

Robust safety and compliance processes for a secure work environment

Robots reduce manual handling and automate repetitive tasks

Early intervention injury management program

Digitised incident reporting system for fast and accurate documentation

Regular safety audits and site inspections identify and mitigate potential risks

Random drug and alcohol testing to promote a safe, healthy work environment

On-site mental health first aiders offering support to employees in need

eStore leadership team

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Who we work with

We specialise in supporting eCommerce retailers fulfilling between 1,000 and 500,000 units per month.