Innovating Logistics: How Leigh Williams Transformed eStore into an Industry Leader
April 2012
Written by: Estore
Read time: 6 Min

High-Level Points:
Innovative Perspective: Without prior logistics experience, Williams identified the industry's reliance on information systems and processes, enabling him to introduce fresh, technology-driven solutions.
Customized Solutions: He developed a comprehensive information system that allows eStore Logistics to offer customized solutions for each client, with implementation times ranging from one to five days, significantly outpacing competitors' lead times.
Scalability and Efficiency: Williams' approach addressed the complexities of managing thousands of individual orders, enhancing efficiency and scalability in e-commerce logistics.
Williams stated, "I established that logistics was really an information systems and processes-driven industry."
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